Why call your Kobe beef “Kobe Beef” when it isn’t from Japan?

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The term “Kobe Beef” is a description of a style/variety of beef rather than a description of origin.  All of our Kobe beef is from the USA or Australia and labeled as such on the product pages.

For more information on this issue & discussion of our rationale, see our CEO’s post – Kobe Beef in the News.

Question Submitted by Matt V.

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